Friday, 19 February 2010

NPD


New product development is a process that the food industry takes very seriously. Whole teams of food scientists are hired to handle it and they call it ‘NPD’. For Grasshopper it means that Abi and I phone up lots of companies and get samples of different kinds of dried fruit, maple syrup and cereal and then eat them. We are currently working on NPD.

One of our investors brought back a packet of cereal from America for us to use as inspiration for our NPD work. I was so inspired by it that I ate it last night while I was watching Midsomer Murders (Our friend Kirsty is a detective on that and has to say things like ‘Let’s do this the easy way shall we?’) After I had eaten it I had to wash the pot out, measure 60g of gravel into the pot and glue the lid back on so that it can be used for NPD research.

6 comments:

daydrinker said...

I <3 NPD. Can I play?

grasshopper said...

Sure can, help yourself to a straw and I'll crack open a bottle of maple syrup for you x

daydrinker said...

One word: savory!

daydrinker said...

One more word: Baileys.

grasshopper said...

Mr. McGuire: I want to say one word to you. Just one word.
Benjamin: Yes, sir.
Mr. McGuire: Are you listening?
Benjamin: Yes, I am.
Mr. McGuire: Plastics.

daydrinker said...

Lloyd: I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.